Marketing expertise. Executive toolkit. Measurable results.
About me
In a fragmented media landscape, you need a builder who understands the entire ecosystem.
Most marketers see a campaign as a single event. A systems thinker sees an ecosystem—understanding how a PR beat affects SEO, how internal culture drives brand reputation, and how a live experience feeds digital content for months.
Driving real impact for global organizations like DoorDash, Vevo, and Paramount required me to expand beyond digital-first marketing into operational leadership. Today, I use a multidisciplinary toolkit—spanning brand strategy, project management, and partnership development—to solve complex business problems.
Whether amplifying emerging artists with content strategy, scaling global tours via earned media, or maximizing commercial partnerships to drive revenue, I deliver results defined by innovation, operational rigor, and data.
If you’re looking to bring a systems mindset to your marketing efforts, let’s connect.
Monetize, Collaborate & Innovate.
I specialize in translating cultural relevance into commercial success. Having served as a steward for 25+ global brands—from NBCUniversal's The Office Experience to Cartoon Network's Adult Swim—I help organizations monetize their most valuable assets without compromising brand integrity.
Beyond standard marketing, I operationalize complex business ecosystems. I have a track record of integrating high-stakes partnerships with giants like Walmart and Procter & Gamble, ensuring commercial mandates translate into authentic brand moments. Simultaneously, I engineer internal workflows that have proven to reduce customer acquisition costs and improve speed-to-market.
Drawing on my Master’s in Communication and Media Studies, I approach AI adoption through the lens of literacy, ethics, and applied science. I bridge the gap between rapid technological change and workforce capability by translating complex concepts into accessible frameworks—empowering teams to navigate AI inputs, verify AI sources, and use AI outputs with confidence, in a fast-paced business context.
Services
Marketing
I build growth engines that connect brand storytelling directly to revenue. From orchestrating top-of-funnel awareness for global IPs to optimizing lower-funnel conversion for ticketed events, I ensure every digital touchpoint delivers measurable results. My approach bridges the gap between creative vision and performance, ensuring marketing efforts connect with target audiences and budgets drive business value.
Project Management
Great ideas fail without rigorous execution. I translate complex creative visions into actionable, efficient workflows. With experience delivering 200+ campaigns, I thrive in logistical complexity—managing budgets, timelines, and people to ensure ambitious projects launch on time, on brand, and within budget.
Executive Leadership
I bring structure, clarity, and momentum to complex business environments. Whether guiding cross-functional teams or driving high-stakes partnerships, I help organizations move from ideation to execution with purpose and discipline. My experience spans crisis communications, stakeholder management, and department leadership, ensuring that operations are fully aligned with business goals and brand values.
Brand Stories
The FRIENDS Experience x The Office Experience Tour Marketing
As Vice President of Marketing for Superfly X, I directed the strategic scaling of The FRIENDS Experience and The Office Experience, extending these touring properties to 10 markets. To support this rollout, I executed a dual-engine strategy that balanced high-impact earned media with rigorous digital marketing. For each market launch, my team orchestrated culturally significant moments—including talent walkthroughs, book signings, and influencer events—while I personally served as a brand spokesperson on local television to drive premium coverage. Additionally, we created social media stunts in coordination with our partners to generate high-intent email funnels, capturing fan interest early to power a remarketing engine that drove ticket sales through market close. By layering this data with an always-on performance marketing campaign, we optimized media spend in real time, sustaining sales velocity over 12 weeks per market and delivering an average capacity of 88% despite pandemic-related challenges.
Paris Olympics x Rock The Bells x Team Visa x SAVANT STUDIOS: Partnership Development
To activate the Rock The Bells partnership with VISA for the Paris Summer Olympics, I was tasked with executing the partnership obligations in the deal. I sourced and onboarded Brooklyn-based fashion brand SAVANT STUDIOS, directing the end-to-end strategy for a bespoke apparel and packaging capsule collection for TEAM VISA athletes. This execution successfully fulfilled the partner mandate and served as a key experiential pillar in a wider campaign that generated 150M+ media impressions in support of Hip Hop's 50th anniversary.
Global IPO Employee Event Production & Merchant Brand Strategy
To unify DoorDash's virtual workforce during its IPO, I led a global internal engagement strategy while supporting a merchant-focused Times Square takeover. The internal "day of" digital experience connected 5,000+ employees across 4 time zones with live-streamed wellness programming, home-delivered merchandise, and meals. This achieved a 92% participation rate and 98% site uptime, while the parallel OOH campaign exposed local merchant partners to 330,000+ unique impressions.
DSCVR Ones To Watch: Emerging Artist Awareness Campaign
I led marketing for Vevo's DSCVR campaign to cement the brand's authority in emerging music. By executing a hybrid strategy that combined digital content with a limited-run printed zine, I targeted tastemakers in the U.S. and U.K. and secured debut covers for multiple artists. The campaign generated over 5 million impressions and 1 million video views, effectively platforming new major-label priorities next to independent artists and validating Vevo as a leading destination for music discovery.
MTV Video Music Awards: Integrated Marketing UGC Campaign
To drive viewership for the MTV Video Music Awards, I managed an integrated marketing campaign leveraging digital culture and emerging media trends. Collaborating with host Miley Cyrus, we produced a suite of green-screen UGC assets that empowered fans and visual artists to create content, which we elevated into official campaign creative across social, streaming, TV, and OOH. This fan-centered strategy transformed participation into momentum, with the VMA event driving over 73 million views and 60 million social interactions, breaking Nielsen's record at the time for the most tweeted non-sports program.
Made In America Festival: Digital Strategy
To drive ticket sales for Roc Nation’s Made In America Festival, I led a digital campaign that turned fan anticipation into measurable conversions. I partnered with creative teams to build artist-specific ad units that paired iconic visuals with timed audio cues to maximize fan engagement across social media and digital ad networks. Through real-time A/B testing, I optimized campaign performance daily. The festival sold over 50,000 tickets and delivered a 3x increase in hashtag usage from 36,000 to 94,000.
Comic Con: Live Fan Experience
To solidify Adult Swim’s connection with its core 18-34 demographic, I orchestrated high-impact activations at San Diego and New York Comic-Con, leveraging average attendance of 130,000 and 115,000, respectively. Moving beyond standard sponsorship, we executed immersive venue takeovers featuring exclusive merchandise, signings, talent panels, and fan parties, all amplified by a real-time digital content strategy. This integrated approach bridged the physical and digital worlds, transforming massive foot traffic into deep brand connection and driving a 30% increase in social media engagement during activation windows.
Vevo Presents Concert Series: Media Strategy
Vevo Presents is a global program delivering intimate, high-production performances from top-tier artists launching major albums. As the marketing lead, I orchestrated the alignment between label priorities and artist creative vision, ensuring cultural authenticity while maximizing commercial impact. To drive local turnout for the event and global reach for the video content, I developed a media strategy that combined market-specific out-of-home, geo-targeted paid social, artist-driven posts, and social listening tools to track brand touchpoints. Notably, for The Weeknd's "Starboy" launch, this strategy generated over 50 million views to Vevo content—part of a series of Vevo Presents activations that consistently delivered millions of streams, sold-out performances, and deep global fan engagement for artists.
Loco Dice Capsule Collection: Social Media Content Strategy & Design
Daily Paper, an Amsterdam-based fashion brand rooted in the African Diaspora, builds narratives that celebrate heritage and global culture. I partnered with the brand to launch the "Souks of Maghreb" capsule collection—their third and most ambitious collaboration with Loco Dice. To bring the collection’s vision to life, I repurposed lookbook assets shot in Marrakech, Morocco, into a series of immersive, educational mixed-media Instagram Stories. This digital-first storytelling strategy secured global coverage from top-tier outlets like Hypebeast and Highsnobiety, driving international brand awareness and reinforcing Daily Paper's position as a leader in culturally conscious fashion.
Operator Podcast: Host and Producer
At DoorDash, I tackled the challenge of maintaining organizational culture during rapid global expansion and remote work by developing "The Operator Podcast." Serving as an internal storytelling engine, I co-produced and hosted episodes that highlighted employee stories embodying DoorDash's core values, including "Make Room at the Table," "Bias for Action," and "1% Better Every Day." This audio-first content approach was designed for multitasking workers. It bridged communication gaps among a globally distributed workforce and recognized valued employees, improving cross-functional visibility by 27% and helping maintain a 90%+ employee engagement score during a critical growth phase for the business.
50th Anniversary of Hip-Hop: Year-Long Brand Campaign
As Head of Marketing for Rock The Bells, I led the global strategy for the 50th Anniversary of Hip-Hop—a once-in-a-lifetime cultural milestone. Partnering with SiriusXM and high-value sponsors such as Walmart and Procter & Gamble, I orchestrated an omnichannel rollout that honored the genre’s legacy while driving revenue through tickets, merchandise, and sponsorships. I directed the visual identity and media execution across digital, streaming audio, and out-of-home channels, culminating in a sold-out festival at Forest Hills Stadium with over 13,000 attendees. This integrated campaign not only celebrated the culture but delivered over 150 million impressions, solidifying the brand’s authority in the Hip-Hop media space.
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